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at&t it can wait: #tagyourhalf

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57% of people would stop driving distracted if a friend or passenger pressured them to.

 

As part of Distracted Driving Awareness Month, we created a social-first campaign that asked It Can Wait followers to hold their better halves accountable for their driving behaviors.

 
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problem

Constrained by time and budget, we raced the clock and worked around SAG budget.

 

solution

The result was two original paper stop-motion shorts that illustrate how life without your other half is only half a life.

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