art direction & design
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AT&T It Can Wait: #TagYourHalf

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57% of people would stop driving distracted if a friend or passenger pressured them to.

As part of Distracted Driving Awareness Month, we created a social-first campaign that asked followers to connect with the people they can't live without and hold them accountable for bettering their driving behaviors.

 
 
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Constrained by time and budget, we raced the clock and worked around SAG budget.

The result was two original paper stop-motion shorts that illustrate how life without your other half is only half a life.

 
 
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