art direction & design
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AT&T It Can Wait: #TagYourHalf

 

57% of people would stop driving distracted if a friend or passenger pressured them to. As part of Distracted Driving Awareness Month, we incorporated this statistic into a social-first campaign that asked followers to connect with their “better halves” — the people they can't live without — and hold them accountable for bettering their driving behaviors.

Constrained by time and budget, we raced the clock and worked around SAG talent fees. The result was two original paper stop-motion shorts that illustrate how life without your other half is only half a life.

57% of people would stop driving distracted if a friend or passenger pressured them to. As part of Distracted Driving Awareness Month, we incorporated this statistic into a social-first campaign that asked followers to connect with their “better halves” — the people they can't live without — and hold them accountable for bettering their driving behaviors.
 
 
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